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題目：
There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.
兒童觀看廣告是好是壞?
范文：
As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.
隨著兒童成為廣告行業(yè)的目標(biāo)群體，針對兒童的一系列廣告應(yīng)運(yùn)而生，在社會(huì)上引起了一些爭議。
Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.
那些主張針對兒童進(jìn)行廣告?zhèn)鞑サ娜苏J(rèn)為，這些廣告可以為潛在客戶提供對廣告產(chǎn)品的全面了解，從而幫助消費(fèi)者做出明智的購買決定。由于電視廣告可以以視覺和聽覺的方式呈現(xiàn)商品，這肯定可以提高人們對廣告商品的認(rèn)識(shí)，特別是一些電子玩具或新開發(fā)的食品。
On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.
另一方面，父母擔(dān)心孩子很容易被互聯(lián)網(wǎng)或電視上生動(dòng)的廣告所吸引，因此，孩子們會(huì)糾纏他們的父母購買廣告中的商品。很明顯，孩子們是一群沒有分辨好壞能力的消費(fèi)者。如果他們相信產(chǎn)品從廣告中得到的好處，他們就不會(huì)考慮廣告的負(fù)面影響，也不會(huì)進(jìn)一步探究廣告本身的真相。
Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.
此外，同伴壓力也是這里需要提到的一點(diǎn)。廣泛的廣告活動(dòng)將使公眾被這些廣告所困擾,這意味著總是有一些父母和孩子購買廣告的商品,因此,一些孩子的心理因素可能敦促他們購買產(chǎn)品,盡管他們可能不需要的商品。
Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.
就個(gè)人而言，廣告本身包含了很多信息，這些信息對消費(fèi)者來說是非常有用的。如果廣告行業(yè)能得到很好的監(jiān)管，孩子們在看廣告的時(shí)候也能得到監(jiān)督，家長們就不用擔(dān)心廣告泛濫的副作用了。
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